MCM101 GDB SOLUTION FALL 2023 By getready
QUESTION:
Have the mass media brought about a transformation in the voting behavior of people? Write
your answer with reference to the 2018 elections in Pakistan.
SOLUTION:
Yes, mass media has changed people's voting behavior. A mass media platform such as social
media is persuasive, and due to the abundance of ideas, thoughts and opinions circulating
through social media platforms can often change or influence opinion when it comes to political
views. works of Voter behavior is often influenced by voter loyalty. There is a mix of satisfaction
and how matters are handled by the party. There is a relationship between the voter's
satisfaction with what the party has achieved and how it has handled a situation and then the
intention to vote for the same party again. Voter behavioral factors such as income, occupation,
education, gender, age, religion, ethnic background, geography, and family. In July 2018,
Pakistanis voted for the third consecutive transfer of power from one civilian government to
another in the country's 71-year history. The election can be called a success as the winners
were announced. However, the months leading up to the election demonstrated the power of
the military, and its ability to influence election results and control sections of the media. As
Pakistan Tehreek-e-Insaf leader Imran Khan looked poised for victory, opposition parties lashed
out, saying the election had been stolen from them. Over the following months, as analysts and
psychologists crunched the data, interesting trends emerged. This report provides an analysis of
Pakistan's 2018 general elections and what the results mean for the country's future.
Reasons for people's voting behavior
• Ambiguous goals
• Limited resources
• Changing technology and environment
• Unprogrammed decisions
• Organizational change
